About Us
Our Mission
AI shouldn’t feel overwhelming or out of reach.
Our mission is simple: to provide the simplest path to AI literacy in the world.
We help organisations move beyond theory and hype to practical, people-first adoption, so teams don’t just use AI, they thrive with it.
Because transformation isn’t about technology. It’s about people, leadership and measurable progress.
Our Mission
Our mission is simple: to provide the simplest path to AI Literacy in the world through Training and Transformation service.
We help organisations move beyond theory and hype to practical, people-first adoption, so teams don’t just use AI, they thrive with it.
We AI transformation as a leadership test, not an IT project.
Our Story
The Square Wave was founded by Stephen Hunt, an award-winning social impact entrepreneur and former CEO of Music Health AI, UnLtd and MOOD, to close the gap between AI strategy and real-world capability.
Steve saw a pattern: businesses were investing in AI tools without preparing their people. Confidence was low. Literacy was patchy. Progress was slow.
So, he built The Square Wave to focus on what matters most: Human-centred AI transformation.
Drawing on lessons from culture, innovation and education, The Square Wave helps organisation's build trust, competence and a shared understanding of what AI can really do. What can be measured can be managed so we leverage Squadify to guide change through the lens of the 3C's of Clarity, Competence and Climate.
To date, we have delivered transformation projects or trained individuals from forward-thinking organisations including Salesforce, Google, Adobe, Diageo, NSW Government, Snapchat and Westpac — helping them move from AI-curious to AI-confident.
Our Framework: The 3 C's
At the heart of every successful transformation is our 3C’s Framework. A simple, measurable structure powered by Squadify, that assesses readiness, engagement, and cultural momentum at each phase.
Our Team
Stephen Hunt
Founder & CEO
Steve is an award-winning social impact entrepreneur best known for pioneering the use of AI technologies to improve humanity across a variety of industries. He was most recently the CEO of UnLtd and it's social enterprise arm MOOD with a focus on improving the lives of children and young people at-risk.
Kate Russell
Strategic Partner & CMO
Kate is a brand, culture and leadership strategist with over 18 years’ experience leading transformation initiatives for global and Australian brands including lululemon, the Australian Fashion Council and Marketing agencies. She helps organisation's build AI-ready cultures by strengthening trust, leadership and capability.
What others are saying
Alumni from Salesforce, Google, Adobe, Diageo, NSW Government, Westpac and More.
"Steve's approach is practical and empowering. I use what I learnt daily" -- Rohan
"This course changed how I think, work and lead - Matt P
"An outstanding and practical foundational course on AI.”- Susan K
